🙌 Thank you for participating in this quest! Are you ready for an adventure? Let's get started!

Why do we have quests? We use them to:

1. To understand your skill level and how you approach tasks. We want to make sure that you have the core skills to set you up for success as a future uizard 🧙, while still giving you plenty of room to take on challenges.
2. For you to decide if it’s the right role for you. It’s important to us that you’ll love what you’ll do and be able to explore new ideas and opportunities.

✅ Instructions for Your Quest:

1. Complete the tasks below to complete your quest. It should take 1 hour or less to do.
2. Email your deliverables as a Google Docs or a pdf to [email protected]. Please give ‘anyone with the link’ viewer permissions.
3. Quest accomplished! Go celebrate 🎉

⛰ Quest

Context

The company WizardCrush has been working over the past year on a new product. The product is a dating app especially made for people with magical abilities (aka. witches, wizards, mages, elves, and jedis).

The app is supposedly using a unique proprietary technology to measure someone’s magical power level as a mean to better match potential partners.

It is very intuitive to use and mostly free. It includes a paid plans that allow paid customers to fine-tune the settings that the app uses to find matches.

The company has been testing the product with a few hundred test users under a private beta over the last 3 months and is now ready to launch it publicly.

The task

As the person owning marketing at WizardCrush, it is your responsibility to plan the upcoming product launch and the overall customer acquisition strategy.